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DDMAC Doubles Letters This Year, Focuses on Sponsored Links

September 22, 2009

DDMAC Doubles Letters This Year, Focuses onward Sponsored Links
The FDA’s Division of Drug Marketing, Advertising and Communications (DDMAC) has focused on sponsored links on internet search engines this year, issuing 14 prognostic and untitled letters on account of such promotions. The division issued 33 warning and untitled letters for direct-to-consumer advertising from Jan. 1 end Sept. 15, more than half again as many because in all of calendar 2008, Thomas Abrams, DDMAC counsellor, said at the Food and Drug Law Institute’session 21st annual Advertising & Promotion Conference.

Written by Samanta · Filed Under FDA News